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Have you had any problems with the brand personally? Finally, there were incidents with influencers. During that free time, I started looking at ingredient lists. I think my YouTube channel growing is a great segue into that. Was there a tipping point that pushed you to reconsider Drunk Elephant? I call out the brands for using certain ingredients, but, at the same time, I do it in a playful way, so it’s not taken as a harsh critique. Learn more about the Drunk Elephant Difference + our stance on the Suspicious 6™. It initially took 9 Jelly Cleanser is a gel cleanser. Why was it important for you to make the video? Are these luxury skin care products worth your purchase? Okay, you voted and I delivered! With other brands, you have to search almost every ingredient to make sure that none are potentially detrimental. Drunk Elephant introduced us to the benefits of 100% marula oil, and personally, it's now a desert island requirement in my skincare arsenal. Definitely, it’s controversial because Drunk Elephant takes a strong position against those ingredients. My stance is to be as scientifically-based as possible. Do you think you could rekindle your connection to the brand? The tiny elephant logo stamped on the plain white containers with bright lids certainly look pretty, but packaging isn't the only reason why the brand, founded by Tiffany Masterson, retained a cult-like following. The tiny elephant logo stamped on the plain white containers with bright lids certainly look pretty, but packaging isn't the only reason why the brand, founded by Tiffany Masterson, retained a cult-like following. It’s similar to SkincareAddiction on Reddit, but more intimate and organized. When I made the video, I really was not even sure if Drunk Elephant was going to see my video. Yes, that was a concern at first, but I believe people connect with authenticity, and my hope was that people would truly understand my concern and the moral crossroad I was in. I have mentioned to my subscribers that I’m starting a second channel solely focused on social issues and ways we can make a difference. When you walk into any major beauty store or counter, there's no mistaking the best Drunk Elephant products for any other brands. Framboos serum. I tried to approach the topic in the most professional way possible and, if nothing else, I hoped that my video would help other brands learn what to do and what not to do in regards to customer relations. Sulfate-free, with a slightly acidic 5.5 pH—so it shouldn't strip the skin's protective moisture barrier. When I saw that, I thought to myself, “People really need to understand what works and what doesn’t so they aren’t potentially wasting thousands of dollars on things that won’t work.” I started to educate myself and, while educating myself, I found it was difficult to find good consumer information about skincare because it was all in hard-to-read scientific research papers. No way. Too bad for him, it's not looking so good after what an onlooker caught him doing to a homeless man — and now people are asking some serious questions. Over the past year, there were a few things that came up in regard to their customer service that concerned me. An average business owner, public official or musician can't bank on getting good press for bad things. 1 ENTIRE month of literally just using Drunk Elephant products. Style / News & Trends ... but certainly those ingredients can wreak havoc on skin and lead to inflammation and bad skin behaviours. As a consumer I just didn’t understand why. Primarily, it’s about how you should be responding to your customers. They don’t know what makes the product work, and they rely on the person who is selling or recommending it to them. In addition, within the influencer industry, I noticed a pretty significant fear of speaking up against Drunk Elephant and the way they have treated customers. Honest Drunk Elephant Review . Regardless of how they treat me, I care more about how they treat their customers. 关于Drunk Elephant Drunk Elephant由家庭主妇Tiffany Masterson于2013年8月在休斯敦成立,在此之前,她曾开展了广泛的研究,寻求解决自身皮肤问题的解决方案。 她从研究当中总结了一套独特的理念,并以此为基础开发了一系列产品,同时通过口口相传迅速在全球积累了一批粉丝。 I tried Drunk Elephant skin care for 3 months! But, their Good Genes Lactic acid treatment still tops the Sephora favorites list. There’s so much hype over this skincare line, it’s hard to avoid. The trust between me and my subscribers is very important. Ask a group of beauty editors what their favorite Drunk Elephant product is and we’re willing to bet this comes in top. I talked about them a lot on my social media platforms and was able to make a connection there. All rights reserved. Through my videos, I was selling tens of thousands of dollars worth of skincare for a brand that I no longer supported. (It’s also a Byrdie pick for best vitamin C serum for sensitive skin .) We had a 40-acre backyard, and that’s how close our neighbors were to us. I tested it by making a real Drunk Elephant sandwich, using their whipped moisturizer with the T.L.C. The new F-Balm went on last. Shiseido Acquires Drunk Elephant for $845 Million The "clean beauty" brand is expected to help strengthen the Japanese company's footprint in the global beauty industry. On the Skin Care Junkie platform, people are able to share their concerns, product reviews and sales or events. I stopped the drunk elephant products and Sephora for awhile and use the drunk elephant the past so days and I have a million white heads all around my face and bumps, and it’s itchy and burning. Drunk Elephant was one of the first skincare brands that I became familiar with and, right away, I fell in love with the products’ formulations. First of all, my personal brand was so closely aligned with Drunk Elephant that for me to stop using them and never talk about them on my channel anymore would almost be a slap in the face to my subscribers. See Drunk Elephant's revenue, employees, and funding info on Owler, the world’s largest community-based … Before I started Drunk Elephant I would use expensive dermatologists' brands as well as all natural products, and my skin was enflamed. I took it with a grain of salt, though. They shouldn’t write it off as hate or harsh criticism when what we actually want is what is best for the brand and us. Drunk Elephant C-Firma vitamin c serum has a good reputation among vitamin C serums. It was important for two reasons. Cleans with coconut-based surfactants and marula oil “When I created Drunk Elephant, I isolated the most effective ingredients that directly benefit the health of the skin. It’s pretty country. Tiffany Masterson, the Founder of Drunk Elephant Reveals the Story Behind Her Quirky Brand Name, and All that You Need to Know about this Skincare Brand 04.10.20 Cosmopolitan.com I am 35 years old and have not suffered from ANY acne or breakouts in well over 10 plus years. Hi loves, this is a review of three Drunk Elephant Skincare products that dramatically helped change my skin. The mark of a good beauty product seems simple: It should work. It’s really hard to find people who are very transparent about what they like and don’t like in products. It hasn’t changed the relationship with my YouTube channel. I want my channel to grow. Drunk Elephant, and how new skincare brands gain popularity Employing a consumer-driven strategy One of the most unique elements of Drunk Elephant’s marketing and formulation strategy (and of many other successful skincare brands), is the fact that their products directly speak to consumers. No, I really haven’t. The first one was a video about Kylie Skin. Shaba eye cream pump was not working well. I do that as much as I can. Drunk Elephant T.L.C. My thing with drunk elephant is that they aren’t helpful and informative. I expected to receive a backlash because Drunk Elephant is such a well-loved brand, and I have supported them so much on my channel. 3 & This Is What We Know, I Tried Drunk Elephant’s New Hair Products and They're Unlike Anything Else, Jennifer Aniston's hairstylist creates new hair products with Drunk Elephant, The Best Drunk Elephant Products Actually Worth Your Money, Drunk Elephant Is Launching Its First Hair Line With Jennifer Aniston’s Stylist, Hailey Bieber Just Broke Down Her $995 Skincare Routine (Here’s Where to Buy Every Product! I rely on what experts in the industry conclude about formulations. I no longer work at Saks. My subscribers noticed, and it became an attribute of my channel. Drunk Elephant Beste No. Hawaii was the best place I could think of. It posed a challenge, but I think it’s good for everyone to have that experience of wiping the slate clean, starting brand new and redefining yourself. I made a video about her walnut scrub, how I completely disagreed with the formula and how there are much better options for exfoliation available with new skincare technology. PSA: Drunk Elephant lowering prices in UK It seems that Drunk Elephant are keen to prove their customer service is better than we are hearing atm. It got to the point where, in every single video, I was talking about a Drunk Elephant product. Even in the video, I said the reasons why I’m not using Drunk Elephant anymore aren’t because of my personal experiences, but because of the experiences of others I’m empathetic to. I am sensitive to those, and I am very picky. Within a month of making that decision, I flew out here. I Tried Drunk Elephant's New Scalp Scrub and, OMG, Is This What Clean Feels Like? There were aspects of it I absolutely loved. Drunk Elephant Body Care Arrives This April & It Smells Amazing, Everything You Need to Know About Drunk Elephant's New Hair and Body Lines, Drunk Elephant's Glycolic Resurfacing Night Serum Has Transformed My Skin Texture, I Tried Every Single Product From Drunk Elephant's New Hair & Body Launch - Here Are My Thoughts, Drunk Elephant's New Hair Care Line Has Everything You Need To Keep Your Tresses Healthy, The Best Face Masks, According to Glamour Editors, Drunk Elephant’s Haircare Line Launches Apr. Get Drunk Elephant (and a special 15% off welcome offer for new subscribers) sent straight to your inbox! When you would search Hyram on YouTube, the first thing that came up after it was Drunk Elephant. My experiences with the brand have been positive. I wasn’t exposed to beauty or skincare at all until I moved to Hawaii when I was 19. (Manufacturing, packaging, branding, etc. It was an environment that a kid would really enjoy. (Okay, I used micellar water and lavender mist, but that's all!) Where does your interest in skincare come from? It turned into an opportunity to work remotely for them as an educational trainer. By continuing to use this website, you consent to the use of cookies in accordance with our Cookies Policy. No issues so far. In the future, I have no desire to create exposé-style videos. That was my final straw. I saw products that were being sold at up to $1,200 each—moisturizers, serums face masks—and it just baffled me. From the very beginning of my channel, I was recommending products from Drunk Elephant. A hiring condition I required is that I be extremely transparent with my audience about where I work. I rarely rely on my opinion. Drunk Elephant, the colourful ‘clean-compatible’ skincare brand founded by Tiffany Masterson in 2012, is fast becoming a popular choice for Indians, even if it means shipping it down by paying extra customs, regularly. Sign up to our email newsletters to stay up to date on everything indie. Drunk Elephant's specific formulation also has what the brand calls a "reservoir effect," meaning it stays active on the skin for up to 72 hours (even after you wash your face).

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